Rodney Echols Experience Designer
I create human-centered design for digital transformation
Work Mission
I inspire joy & curiosity in experiences with digital tools and services.
“I translate design concepts to prototype solutions with a balanced understanding of technical feasibility and design intent .”
“I conduct user centered design processes to identify and address user needs and balance them against business goals.”
"I create experience thinking to match technology."
"I help clients to see the big picture within your business."
Design specialist in:
About Me
Certified humor designer, football Dad with an analytical creative side.
I am very passionate about finding joy in my design career. Design is my art and I love to draw, I chat about ideas and even make spreadsheets and lists about design topics. I have had great success with early stage products, MVPs, digital transformations and .
*Avanade is a Microsoft Gold partner technology consulting firm.
Qualifications
- B.F.A. Communications - 2003 University of Houston
- Certified LUMA Facilitator & Practioner
- Certified Nielsen Norman group User Experience Professional
- 20 years working as a professional designer
My Resume
Review a copy of my latest resume as of Q1 2023
Client Testimonials
I enjoyed working with Rodney and would not hesitate one moment in requesting him on another project in the future.

Rodney is a great teammate. He was always open to partner with developers to create an experience for the benefit of the user and the team. His designs were very intuitive and easy to interpret. Rodney is able to convey very complex UI components and show how they work with the data available.

Rodney was invaluable to realizing the vision of our app. He facilitated problem solving, exploration of prototypes and early concepts, and development of the user experience.

Rodney is a skilled leader whom I was quickly able to depend upon. He lead the offshore UX team in the day-to-day activities, assisting with identifying and assigning tasks to each of our ATCi team members.
Jay TaylorProduct Delivery Lead
I appreciated Roney's perspective. He consistently challenged our team at times and, it was always for the better. He leaned in where needed. I really liked his approach to the Design Led Thinking Workshops and how he commanded a room (or in this case, a screen)

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