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Rodney Echols

Hire me for your digital transformation and product design needs. I am looking to meet strategic leaders in marketing, entrepreneurs, IT professional or employee teams.

Yours Truly, Rodney
Delivered 4 million dollar digital transformation (2014 - 2015)
Fortune 1000 employee/user experience advisor on intranet and corporate website redesign
Founded corporate web analytics program from scratch (2014 - 2018)
NNG Certified UX professional, Google Analytics certified, Certified HUB Spot Strategist, PMI Certification - in the works (2021)
Admin of UX focused social media community with more than 125 UX enthusiasts and deisgners
20 Yrs. Professional experience
digital analyst with creative background:
20 Yrs. Professional experience
4+ years experience, former agency Digital Producer,
20 Yrs. Professional experience
10 year background as professional web and graphic designer
Delivered 4 million dollar digital transformation (2014 - 2015)
Fortune 1000 employee/user experience advisor on intranet and corporate website redesign
Founded corporate web analytics program from scratch (2014 - 2018)
NNG Certified UX professional, Google Analytics certified, Certified HUB Spot Strategist, PMI Certification - in the works (2021)
Admin of UX focused social media community with more than 125 UX enthusiasts and deisgners
20 Yrs. Professional experience
digital analyst with creative background:
20 Yrs. Professional experience
4+ years experience, former agency Digital Producer,
20 Yrs. Professional experience
10 year background as professional web and graphic designer

Experience & Product Designer

What do I do?

team lead

content strategy

manage intranet & websites

hands-on design

Since 2000, Rodney Echols has developed as a digital  advisor in areas of design, project leadership.

May. 2017 - Current

ConocoPhillips_logo
Sr. Digital Communications Specialist- Employee and Digital Experience
  • UX & employee advisor on 2021 Award winning NNg Intranet Design.
  • Manage day to day implementation of content strategy and governance for 3 of 5 global digital communication channels [intranet, corporate email, and digital signage]
  • Build internal digital tools and products to serve a network of 60 global content creators across all different functions, organizations and timezones in the company

Feb. 2016 - Apr. 2017

Savage_logo 200
Agency Digital Producer
  • Team project lead on all projects across all phases:
    select team members, execution lead for multiple concurrent projects and accounts 
  • Supervisor of digital team: both direct reports and shared team members, owned vendor relationships,  responsibile for project direction.
  • Produced full device agnostic websites and enterprise tools with budgets ranging from $40K to $150K

Mar.. 2012 - Feb. 2016

ConocoPhillips_logo
Digital Project Manager - External Website and Analytics
  • Produce digital improvements for
    corporate websites, search optimization presence, PPC, analytics and YouTube channel.
  • Established web analytics and reporting program at corporate HQ [2014 – 2019].
  • Project advisor on digital platform selection and content strategy for digital transformation [2013 - 2015]

Jun. 2011 - Feb. 2012

DMN3_B&W
Interactive Agency Account Manager/ Project Manager
  • Managed 9 different interactive accounts and search marketing initiatives for global and national 
    clients.
  • Clients included: Scooter Store, ConocoPhillips, Constellation Energy and Silver Leaf Resorts.
  • Projects included: advanced internet marketing, email and affiliate marketing, lead conversion reporting and retargeting.
Formal schooling

Professional Graphic Design program Diploma & Bachelors of Art in Communications

Design Career

10 years worked my way up from Production artist to Design lead

Certified Skill Development

Certifications in UX Principles, Design & Content Strategy, Agile & Lean Project Management.  NNg, HUBspot and PMI (in the works)

Qualifications

  • University of Houston
    Bachelors of Arts [2003]
    Major Communication – Advertising & P.R.; Minor in Visual Communications
  • Bradford School of Business
    Graphic Design Diploma [2000]
  • Certified UX Professional – Nielsen Norman Group
  • Certified Advanced Google Analytics
  • Certified Growth Driven Design – HUB spot
  • Certified Social Media Content Strategy – HUB spot
  • Currently enrolled Product Design by Google
  • Disciplined Agile Scrum Master  – in the works!

Skills & Tools

  • requirements gathering
  • ServiceNow Help desk tool
  • research (qualitative and quantitative methods)
  • customer development framework
  • empathy mapping
  • project management
  • budgets
  • proposal writing
  • product roadmap
  • iterative creative process
  • Microsoft Powerpoint,
  • Affinity Designer,
  • Omnigraffle,
  • Mastery of Adobe tools: Illustrator and Photoshop,  

Other Hands-on Experience

  • Product

    Surface Tablet Rollout 2015 - National Football League
  • Designer

    Freelance Front-end Web & Graphic Design
  • Desginer

    College Instructor - Graphic Design
  • Entrepreneur

    Owner - BrightClew, LLC

Apr. 2010 - Jun. 2011

Advertising Agency

Manager Traffic and Compliance
  • Managed ad content and creative compliance for campaign requirements
  • Supervised a department of 9 employees and reported directly to the chief operations officer.

Nov. 2009 - Feb. 2010

Digital Agency

Website Build Project Manager
  • Led website builds with focus on conversion optimization and  search
    ranking.
  • Managed 9 concurrent projects of varying life spans and difficulties, budgets ranged
    from $5,000 - $50,000
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