Recholes-Everywhere

Account lead at digital agency

A special opportunity to do digital marketing account at DMN3 (Agency)

Turned into a turning point in my career when I became part of a digital transformation with one of my clients that turned into 10 years of leadership. 

digital marketing

Details

Phillips 66 Local Legends Digital Campaign

The 2011 email campaign for ConocoPhillips. As the account manager for DMN3, I led a national US email marketing campaign to grow social media contest for a strong oil & gas brand.

In early 2011, a turnkey direct marketing agency joined the Houston digital industry by acquiring a powerhouse interactive and social media boutique. At that agency, DMN3, I was hired as the Digital Account Services & Project Manager

Saving client accounts was not my priority. I had to balance many stakeholder expectations, and execute specialty tactical marketing initiatives. I owned all client facing support with new connections with whom the rest of my team had built years of relationships. It was a challenging position to lead from.

I leaned a lot on my background in digital project management to add value, and I built on previous entrepreneurial experience to adapt quickly and get up to speed on multifaceted account details. This was my first position as Account manager so I also leveraged a lot of on the job training opportunities to develop business analyst skills.

My role was a key part of the growth of digital strategy because I would work with the acquired team on incumbent accounts and make recommendations to our Account Director about the agency’s future strategy with the account.

I advised on email marketing, mobile app design, analytics and a wide variety of internet advertising and marketing campaigns. I managed 9 digital accounts, including the Scooter Store, SilverLeaf Resorts and ConocoPhillips.

The opportunity with DM3 was one of continuous transition, due to organization shifts I reported to 4 different supervisors in my 9 months of employment there. I never caught my foothold with their long term plan and I was eventually let go. It was personally one of my rewarding job positions due 1 account.

Key Career Learnings

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