The Key to Content Governance A form that works for content strategy and reduces efforts for content teams I collaborated with IT to define requirements and constraints for a dashboarding project. I also identified an analytics partner and set objectives for a tool that would integrate with existing infrastructure and support resources. List Title #1 List Title #2 List Title #3 List Title #1 List Title #2 List Title #3 Challenge One person to manage turnkey analytics for global corporation After writing the business case, leadership was now interested in analytics but my manager told me several times ‘we will not add headcount to perform the analytics role’. The challenge was to plan an efficient workflows and service that could, be managed while I also handled a full-time workload. The solution would need to adapt to further growth of the program and new digital trends. Objective Reduce workflow efforts make it possible for a single resource to produce multiple different templates. One single dashboard our digital lead's vision was for a single dashboard experience that could adapt for different reports and user needs Lower the technical learning curve the experience of managing and using the dashboard needed to match a semi-technical and purely strategic user Phase Title The key experience that I had to integrate was user familiarity. The culture of the organization was one that innovation was spoken to but change was resisted.I built a framework of features and factors to describe how to customize the experience for each my audience personas to achieve its goals. Subtitle Title Familiarity and convention were key values to my audience. I used parts from the company’s icon collection and I repurposed charts, styling and colors from other current communication reports to make digital analytics look familiar. Icon library Chart styles Brand style guide Iterative design process View first sketches, mockups & notes Due to client privacy this content is not public, use the button below to request access to the tour. Learn more about the visual design work Phase Title I gathered data points from the measurement framework and married them with the user data collected during report design to develop into selection criteria for the dashboard platform. Even though we primarily got out data from Google Analytics, Power Bi offered technical and financial benefits. Functional Platform Data Sources Report Type User persona user story environment Update Decision title During delivery of the final version many pain points came up from the initial platform choice. Also we won a major victory when legal approved the use of Google Analytics for all platforms. Why the switch from Microsoft to Google? in 2018 we moved the dashboard to Google Data studio Outcome I took a user-focused approach to design and function. and the final solution included custom designed dash views; automatic data import; and self serve features like PDF exports and report embeds. Click here One single dashboardA simple outline streamlines finding all reports and pagination is persistent on top nav. Site FilterThe site filter allows users to quickly access one section of the site. Customizable viewEach persona can use drop down filters to interact with screen data. Also include "At a glance" insights. Easy to accessNo more sharing email screenshots. Even the executive team can pull up an interactive link or managers can send PDF.