Recholes-Everywhere

Redesigned Employee News I designed and deployed a weekly email roundup of company news, initiatives and events.

I worked with a cross-functional team team of communicators to create and develop a weekly digital publication for the global employee audience.

I created a system to organize and promote content from across the company which was unique in that I developed it using a user-focused approach to balance audience and business goals.

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Challenge Design of the newsletter was flawed and the production workflow was risky and inefficient

Make the newsletter better

Featured on the Mark is a global email distributed weekly to 11,000 employees company-wide (the original template from 2017 is shown here). While serving as content manager I discovered and observed many opportunities to add to the value.

  • The layout was unattractive No system for managing message heirarchy
  • Ineffective content execution: The subject line was blah, many repeating stories created blindness
  • The experience for key user: Content authors confused about content standards;Production workflow too many steps and lots of risk for error
  • The experience for audience: Readers getting experienced too much content
  • Discover performance benchmarks Experiments with send time, Discover insight per targeted audiences, 
  • Design ways to continuous optimize Measurement framework, analytics reporting, template redesign 
Define
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Discover

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Design
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Define Phase

Project goals

Discover a system that tests assumptions about how to optimize performance and user experience (publishers)

Functional requirements

Template

Workflow

Key problems captured from discovery project

editor wants to use broadcast communication model and wants a modern email to execute it, need to explore 

Email publisher has to a complex weekly content system but workflow has low controls

Employee audience get intranet content but template design is unattractive and too long

preview project artifacts

Discover email program design needs

Project brief

I wrote a plan for needs and user and audience personas, along with the current experience.

Discovery Phase

Map problems to user experiences

Design a model of the ideal experience and how to get there

I gathered data points from the measurement framework and married them with the user data collected during report design to develop into selection criteria for the dashboard platform. Even though we primarily got out data from Google Analytics, Power Bi offered technical and financial benefits. 

Users

Functional

Platform

User

persona

User

persona

preview project artifacts

User Personas

Strategybrief

Second round interviews

Solution usability interview

I gathered data points from the measurement framework and married them with the user data collected during report design to develop into selection criteria for the dashboard platform. Even though we primarily got out data from Google Analytics, Power Bi offered technical and financial benefits. 

Selection Criteria

Functional

Platform
Data Sources
Report Type

User

persona
user story
environment
PowerBi_studio

our choice

A key factor was enterprise integration, we were a Microsoft O365 shop.

Outcome

I took a user-focused approach to design and function. and the final solution included custom designed dash views; automatic data import; and self serve features like PDF exports and report embeds.

 

Dashboard UI features

R-E_Logo_User-04

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