Measurement strategy Make metrics meaningful for non-web audience

A measurement framework or a measurement plan, is a strategic artifact (ours was a spreadsheet) that clarifies the analytics strategy for a digital property. The plan provides control to the analytics team by defining metrics, mapping goals and identifying the data sources.

I provided business analysis,  managed the project and designed the document. I recruited a 3rd party data analytics firm, and worked with our Director of Digital and Brand to finalize a measurement plan that the business approved.

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