Managing content requests was time-consuming and risky. After an intranet redesign, a content strategy evaluation was conducted, and a better governance system was necessary. It was clear to us that automating workflows would better meet publishers’ and authors’ needs.
Automate a risky workflow for global intranet
UX design work products for story telling to sell the problem to leadership.
Develop empathy for the content manager (user) so that I could communicate the impacts of the project to get stakehoder buy-in.
Delivering results from discovery
Create understanding among many different product owners about the source of problems, pains and impacts.
Discovery & Research Learnings
It must be easy to repeat the workflow, and standards and requirements must be referenced.
requires a system to reduce risk and resolve consistency issues.
Current system was poorly understood. I developed a framework to clear up the current system impacts the user experience.
to build a content archive to understand performance. The archive could also help with training content authors on what good looks like.
Based on learnings, I created problem statements to communicate a MVP and a hypotheses to test prototypes.
From research findings into design
As an intranet manager:
"I need to complete publishing requests for the intranet but the publish workflow is poor."
As a content author:
"I need to publish my content on the intranet but the publish workflow is poor."
Translate research and observations into user insights and design direction. Following the discovery phase I was able to lead a UI and interaction design project with emphasis on technical feasibility and design intent for the user.
IT partnered with Digital Communications on this project as part of the intranet redesign initiative. My findings were presented to both the CIO and the VP of Communications, where it received approval and positive energy. The research was included as a key deliverable for the 2021 Intranet Redesign.
Project Brief (Executive Summary)
Clear vision of the win
Work products translate research outcomes into design direction for the work to collaborate to produce and deliver. By conducting user research, we can save money and time, as well as communicate clear direction to a multifunctional team.
I delivered a concise business case to my manager, the director of digital communications. Identified key limitations of our current publishing workflow and I presented a plan for improving.
In my managers reply I learned of some challenges to my project: I would not be afforded any budget; I would need to find my own internal shared resources to collaborate as a working team; IT required that I use tools that were part of the O365 Microsoft Suite.